Entry requirements
Bachelor's degree with minimum 60% and above in Business discipline or in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification OR Professional qualifications plus 5 years or more relevant professional experience in Marketing. For this course, two letters of recommendation—one academic and one professional—are mandatory.
About Dublin City University
Dublin City University (DCU) is a research-intensive university located in Dublin, Ireland, known as Ireland's "University of Enterprise" for its close ties with industry and its emphasis on graduate employability. Founded in 1989, DCU has grown into one of Ireland's most dynamic universities, offering a wide range of undergraduate and postgraduate programmes across business, computing, engineering, communications, education, and health. The university is particularly recognised for its work placement and INTRA (integrated training) programmes, which embed real industry experience into degree programmes. DCU's modern campuses in the north of Dublin host a diverse international community, and the university actively supports overseas students through dedicated scholarships and services.